EFFECTIVENESS OF WEBINARS DURING LOCKDOWN
While COVID 19 has forced all of us to stay indoors, we still cannot stay away from our duties and tasks. During this lockdown while most of us are busy looking for ways to spend time, some of us have also been caught up with online meetings and sessions. As easy as it sounds, being a part of such an activity can be really difficult for some people. Technology has always been a tricky thing and when it comes to using it daily and exploring different platforms to get our work done, it can create problems for many. But thanks to its easy accessibility, everyone is now involved in using these platforms for some use or the other.
Webinars serve as an important tool for communication among companies using it for sessions, schools/colleges trying to conduct online seminars and other professionals trying to promote online classes and workshops related to their fields. Webinars are now being conducted frequently on various platforms to keep everyone engaged during a time when people are feeling low and inactive due to the physical restrictions they have to follow. But are these webinars effective? Do people really need these? Why should one attend these webinars? These are some of the most frequently asked questions and here we bring for you the answers to these questions.
- Webinars are so different than something else that if they're conducted properly, they can keep the viewers entertained for hours to come to an end, and that's just something that videos put together, fail to do. Not only that, but also the audience will ask questions and get feedback about their assigned tasks in real time. But what’s more better is that you can ask your audience questions and customize the content in real time to best suit their interests. This leads to changes in the content which can happen in a very short time.
- You can connect with hundreds of people from anywhere in the world. This is one of the main reasons why webinars are the best. The opportunity to have a conversation with hundreds of people virtually, right over the screens. There's no doubt that getting a 1-on-1, in-person conversation with a prospect would have been more productive but is it really feasible to fly around the world to make 1-on-1 prospect meetings? If it would have been really important and confidential then meeting in person would have been better. But doing a remote webinar that helps you to communicate with hundreds of people around the world in a 2-hour time span is definitely more convenient and cost effective.
- It is a one-time thing that happens live and if a viewer shows up late, they end up missing half of it. When they don't turn up at all, they miss it all. This is the power of scarcity, and this is the cornerstone of every webinar program. For any other video program, the audience knows that they can pause and come back at any time but that's not the case with these webinars. Whether the prospect leaves or fails a webinar, they can feel the pain of losing out. The second explanation is a conversational engagement. Your audience gets a voice with the webinars. They can talk, share thoughts, and more. If someone asks questions and thinks about what they're told, they're more centered and engaged by design.
- Webinars are also an innovative way to reach out to the right target audience. While registering for any campaign or workshop, people go through all the details and only register if they are really interested. This helps on cutting out the unnecessary crowd and having people who are really interested in the given topic makes the webinar more engaging and interesting.
- Attending webinars is easy as this allows people to be a part of something they like from the comfort of their home. They do not have to make extra efforts of travelling from one place to another but can attend these from any place they want.
- Webinars are also cost effective as they cut out on the travelling and arranging costs of the speaker as well as the attendees. From thought-leadership panel discussions to weekly live demonstrations, webinars are a diverse and successful way to move insights from awareness to a closed deal and beyond.
All these points make webinars super convenient as well as effective as they directly impact the target audience. These are especially useful during a time when no one can travel and yet it still gives people an opportunity to learn from the comfort of their home and engage in activities of their interest as well as learn new things. This helps them in dealing with loneliness and the feeling of wasting their time or missing out on work or learning tasks. Hence, webinars are an effective tool to keep people engaged and happy during adverse times.
